Seat surprises as fleet sales winner

The Spanish car maker, one of several car brands owned by the Volkswagen Group behemoth, is best known for its sporty small cars such as the Seat Ibiza and its fiery hot hatches such as the Seat Leon Cupra R.

But where 3,830 fleet sales in September alone – grabbing Seat a record 2.5 per cent market share – fits in to Seat’s model line up will be a surprise to some.

However, Seat, comfortable with sales for its small cars and the impressive Seat Alhambra people carrier (What Car? magazines MPV of the Year), has targeted fleet customers in 2011 with a series of new models.

The Seat Exeo saloon and estate are the most obvious fleet choices and a new inclusion to range comes in the shape of a business-friendly 2012 Seat Exeo.

The model includes new interior (including extra lashings of leather), a more modern exterior and more frugal engines.

Diesel models, a favourite with business users, now offer CO2 emissions as low as 136g/km. This impacts on Benefit-in-Kind (BIK) rates and, for private buyers, on road tax rates in the UK.

Models such as the new Seat Exeo have been credited with the rise in Seat fleet sales by Sales Manager Sally Livingstone-Dennis.

She said: “These fabulous figures underline the success we are having out there in what is, and I think will remain, a very tough fleet market.

“The initiatives we have put in place over the past couple of years – investments in both people and systems – are now bearing fruit and I’m convinced that this successful performance will continue.”

The systems included a new Fleet Business Centre opened earlier this year and a focus on Motability cars, according to Livingstone-Dennis.

She added: “The economic climate, and outlook for business, may be mixed but that simply means fleet customers will be focusing more intently than ever on the best possible value. SEAT is ideally placed to provide that.”