The awards were only introduced a year ago to recognise advances in safety technology that have been scientifically proven to save lives on the road.
Mazda’s Rear Vehicle Monitoring (RVM) system reads the road behind the car by using two radar senses.
If a vehicle is in the driver’s blind spot, a light alerts the driver to the danger. The radars are also capable of warning the driver if a vehicle will enter the blind spot area in the next five second by scanning 50 metres behind the car.
The weatherproof system is available on the Mazda3 hatchback, the Mazda5 MPV, the Mazda6 executive saloon and the Mazda CX-7 SUV. It is due to appear on the Mazda CX-5 compact crossover when it goes on sale next year.
The award-winning technology could help UK drivers cut down on an estimated 50,000 accidents a year caused by lane change manoeuvres.
The figure, calculated by Accident Exchange, costs UK drivers £437 million in vehicle damage each year and has increased by nearly 50 per cent in the past two years.
Managing Executive Officer, President and CEO of Mazda Motor Europe accepted the award on behalf of Mazda at the Frankfurt Motor Show last week.
He said: “We are especially proud to receive this award because it recognises the real-world safety benefits that our rear-vehicle monitoring system brings to our customers.”
EuroNCAP is Europe’s most recognised safety organisation and its safety ratings are applied to all new cars sold across Europe.
A bad rating in a EuroNCAP test can severely damage a car’s reputation, as was the case with the ill-fated Rover 100 when it received a single star when tested in 1997, effectively ending the life span of the car.