The AA Driving School has confirmed 1,650 new Ford Focus hatchbacks will join the current range of Ford Fiesta models in its 2,200-strong fleet from next year.
By the end of January 2012, the fleet of Ford Focus cars will be available for drivers on the course for at least another one and a half years – the current length of the AA’s deal with Ford.
However, this is expected to be extended in future to run beyond 2013. Ford has supplied vehicles to the AA Driving School since 1998.
The decision to incorporate the Focus into the fleet comes after six months of sales success for the new hatchback, which was introduced in March to replace the previous generation model.
The Ford Focus is a popular choice with learner drivers because of its famed handling and comfort, as well as the new range of frugal engines.
Sarah Dopson, AA head of group fleet, said: “Not only is the new Ford Focus attractive to us in terms of its cost-effectiveness, but it is also ideal as a car for tuition purposes and learners are attracted to the AA Driving School as a result. The new Focus is a perfect stablemate for the Fiesta.”
The Ford Focus and Ford Fiestas in the AA Driving School is a boost for the manufacturer. A learner driver is much more likely to buy a car similar to the one they learnt in, meaning Ford will be popular amongst AA Driving School drivers in future.
Ian Watson, Ford’s direct sales manager, said: “The car in which you learn to drive leaves a lasting impression on you and Ford is of course delighted to have been associated with the AA Driving School on an exclusive basis for many years.”