Seat tops dealer survey for the first time

The Spanish manufacturer, whose Perrys dealership is based in Aylesbury, topped the survey after receiving a score of 90 per cent from Seat dealerships, the highest of any car maker.

The success, based on dealership’s judgement on marketing, brand awareness, bonus structure and even finance offers, follows a 19th place finish for the brand last year, making Seat the most improved manufacturer in the survey.

Car Dealer editor James Baggott said: “Let’s look at the cold hard facts: not only did Seat win this year’s Car Dealer Power survey to be awarded the ‘Best manufacturer to represent’ title but it did so in style as the most improved maker, too! That really is something to be proud of.”

Meanwhile, Seat UK managing director Peter Wyhinny has promised a ‘major product offensive just around the corner’ as the brand celebrates its largest ever UK share of two per cent.

The current Seat line up includes the Ibiza supermini and Seat Leon hatchback, as well as larger models such as the Altea and the new seven-seat Alhambra, a car that has recently picked up the ‘Best MPV’ award from Auto Express magazine.

Any new products in the Seat range could be an update to the Altea and Altea XL range, but more likely is the launch of a new SUV following the introduction of the Seat IBX concept car in 2010.

This could lead to a production version being designed in future, while the sporty IBE electric coupe concept could also hint at a future green model in the range.

Currently the most environmentally friendly Seat models are denoted by the ‘Ecomotive’ signature, with the best-performing ‘green’ model in each range bearing the ‘E Ecomotive badge’.