The Japanese car maker says it will continue to look into electric and hybrid vehicles, but wants to focus on improving the technology currently in its car range.
Christian Blank, Director of European Fleet Operations, said: "Research tells us that only 10% of new cars sold in 2020 will be fully electric. So we believe that the strategy we are pursuing is the right."
Blank says the company will pursue improvements to the petrol and diesel cars in its range, which includes the popular Mazda2 supermini, Mazda3 hatchback and the world’s most popular two-seat sports car, the Mazda MX-5.
These improvements have already started with the introduction of ‘Skyactiv’ engines and gearboxes to the Mazda2 and Mazda3.
The Skyactiv technology is a name given to more efficient engine designs capable of lowering CO2 emissions and improving fuel economy without resorting to electric or hybrid power.
The first model to be based entirely on Skyactiv principles, which alongside the new engine includes a lightweight build philosophy, will be the new Mazda CX-5 compact SUV.
The Mazda CX-5 will boat CO2 emissions below 120g/km when it arrives in the UK, with a launch date set for the beginning of 2012.
Automotive information experts CAP have already described the CX-5 as ‘a brilliant piece of engineering’ and Martin Ward, Manufacturer Relationship Manager declared Mazda as ‘a brand to watch’.
He added: "Mazda proved beyond any doubt just how good Skyactiv is – especially the diesel automatic. The technology should help Mazda in its quest to improve fleet sales."
Mazda believes the technology will continue to set the standards in the next ten years, outlining how petrol and diesel options will mean ‘no compromise’ for car buyers.