The Italian car maker, most famous for its sporty cars, has jumped on the Olympic bandwagon in recent months with a special athletics-inspired ‘Sprint’ trim level for its smallest car, the Alfa MiTo.
Alfa Romeo will now donate £100 for every red Alfa MiTo Sprint sold during August to Heart Research UK, and has brought in a number of Olympics medal hopefuls to help.
Kelly Sotherton, a former Olympic bronze medallist and 400m runner, to take part in a photo shoot with the new MiTo Sprint.
Other athletes, including 100m runner Harry Aikines-Aryeetey and 1500m hopeful Lisa Dobirskey also took part in the shoot alongside former 400m runner Iwan Thomas MBE.
In a twist to the photo shoot, the athletes appeared naked for the images alongside the MiTo for a series of arty images.
Sotherton said: "When the opportunity came up to help raise funds for Heart Research UK with Alfa Romeo I didn’t hesitate to get involved. I was obviously a little nervous about being naked, but I’m proud of the pictures and they’ll be something I will be able to show the grandkids one day’
Alfa Romeo will continue to support UK athletics during the Olympics and with the new Alfa Romeo MiTo Sprint.
The Sprint, launched earlier this year, comes in patriotic red, white or blue body colours and includes sporty additions such as 16" alloy wheels and a rear spoiler.
It is also equipped with new technology, including cruise control, a CDMP3 player and voice recognition as standards.
Available with two 1.4-litre petrol engines and a 1.3-litre 95bhp diesel, the Alfa Romeo MiTo Sprint is one sale in Alfa Romeo dealerships now.