Every year the Citroen C_42 international showcase arrives at the Champs-Elysees in Paris to highlight Citroen’s latest cars.
This year, the focus is on its ‘Creative Technologie’ slogan with a particular look at the new premium DS Line which has been a huge success for the brand since its introduction in 2010.
The first model to arrive, the Citroen DS3, is a small supermini aimed at the more upmarket models such as Mini and the Fiat 500.
Designed with a high level of equipment, efficient engines and a huge range of exterior and interior customisation colours and options, the DS3 was quickly named Car of the Year 2010 by BBC’s Top Gear.
The success has been followed by the second in the more upmarket range, the Citroen DS4. The unique family car features an SUV-like raised profile matched to a coupe-like low roofline.
The hatchback rear end only further blurs the lines between genres, but the high quality interior materials and taut, responsive drive have already earned plaudits after a month on sale in the UK.
The car was named Most Beautiful Car of the Year at the 26th International Automobile Festival for both its interior and exterior design – another step towards Citroen’s plans to aim the DS Line at more style-conscious buyers.
A third model, the Citroen DS5, will be revealed at the Frankfurt Motor Show at the beginning of September.
Over the next three months, the DS Line will be on display at the Paris show, an annual event attracting thousands of visitors each year.
The Citroen C-Zero electric car will also appear at the showcase alongside Citroen concept cars such as the Lacoste Concept.
Priced from £11,700, the Citroen DS3 comes in at less than its larger sibling, the Citroen DS4, which starts from £18,150.