The all-new hatchback will now start from £13,995 after a new entry-level specification, Studio, was revealed.
The first of five specifications available for the new Ford Focus, Studio models will replace the Ford Focus Sport at the bottom of the range after the latter special edition sold out with 15,000 models bought worldwide.
New Ford Focus Studio models come with the most basic Focus specification, but it still includes 16" alloy wheels, body coloured rear spoiler and electric door mirrors. These are complemented by three choices of colour; black, silver and white.
Inside, USB connectivity and a radioCD player are included alongside electric windows.
The car will also come with Electronic Stability Programme (ESP) to reduce the risk of rolling in corners and Ford’s Easy Fuel system, which makes it impossible to put the wrong type of fuel into the car.
Under the bonnet, Ford has used an 85PS 1.6-litre petrol engine capable of delivering 47.9mpg.
Nigel Sharp, Ford of Britain managing director, said: “With the high end of the new Focus range fully established, we are now making it easier for customers to get behind the wheel at the entry level – and this new Studio model is not only affordable but it is also well equipped, attractive and economical too.”
Available in five-door hatchback variation only, the new Ford Focus Studio will be available to drive away from September complete with all-new ’61’ registration plates.
Other models in the range, including Edge, Zetec, Titanium and Titanium X versions, remain unchanged just six months after the new Ford Focus was launched in the UK.
The car is already one of the best-selling cars of 2011 in the UK, with current and previous generation sales putting it behind the Ford Fiesta in second place in the sales charts.