Ford to lead in hands-free technology

The SYNC technology has already appeared in the new Ford Focus and a number of US models and Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service, believes the manufacturer will now be the first to install the technology on all of its cars.

"Ford is strengthening its leadership position as the only full-line automaker with plans to offer available hands-free mobile device connectivity on 100 percent of its passenger vehicle line up," said Czubay, responding to the increasing number of bans on the use of mobile phones and texting whilst behind the wheel.

Ford has announced it is reducing the price of SYNC technology in the US, but no plans have been revealed for the UK market yet.

However, the technology is now available on more than three million Ford cars and vans since its launch in 2007, including the new Ford Focus.

The SYNC system used in the Ford Focus includes hands-free voice-activated systems capable of connecting to a mobile phone via Bluetooth or a digital music player via a USB connection.

The service also includes an emergency calling service in the event of an accident and a ‘Vehicle Health Report’ outlining maintenance information on the Focus.

From 2012, European versions of the technology will include the ability to provide wi-fi for up to five wireless devices including smart phones, laptops and computer gaming devices.

The new 2011 Ford Focus is available now from Ford dealerships in the UK. Entry-level Edge versiosn start from £16,000 but two higher-spec trim levels are available in the shape of Zetec and Titanium models costing £17,000 and £18,750 respectively.

A top-spec Ford Focus Titanium X completes the four-strong Ford Focus range with prices starting from £21,250.