Available in three- or five-year packages, the ‘Care-3’ allows buyers to pay £259 to cover the cost of the first three services.
A service covers every 36 months or 30,000 miles over the first three years, but as part of a Care-3 Plus package, the scheme can be extended to 50,000 miles or 60 months as part of five-year coverage.
The Care-3 Plus package costs £499 and can be chosen at the end of the three-year Care-3 package for an extra £275 top-up charge.
The service scheme adds to Kia’s class-leading seven-year warranty offered on all its cars and the Korean car maker has confirmed the package will be transferrable to another buyer if the car is resold.
Kia is offering the package on the all-new Kia Picanto, which was released last week in the UK. The package can be added to the Picanto within 45 days of purchase, meaning customers who have already bought the car can add the package retrospectively.
The scheme is expected to be extended to other cars in the Kia range, including the new Kia Rio supermini, which will go on sale in the UK later in the year.
Hamish McCowan, Director of After Sales and Logistics, said “This is a new direction for Kia and a real cost saver for customers. We want the Kia brand to stand for more than just delivering great products with great quality and a 7 year warranty; we want Kia to be known as a brand that stands for delivering value for money service excellence."
He explained the Care-3 package is designed to offer the lowest possible service costs because, as the cost is paid up front, it takes away any inflation that may occur for people who have not bought the package.