Citroen cars prove popularity

The Live Online Closed Sale at BCA Measham last week saw 360 cars sold for a total of £2.9 million – testament to the residual values of Citroen cars.

The sales, says the French manufacturer, were boosted by the new 2011 Citroen C4, which was launched earlier in the year as a replacement for the ageing previous generation model.

However, the Citroen C1 city car and C3 supermini also sold well in the sale, according to Citroen.

Michael Brown Head of Remarketing for Citroën UK said “This was an exceptional result at a time when the used market has been under some pressure. The strong attendance and the confident bidding throughout the sale underlines the desirability of the Citroën range and demonstrates the commitment of our dealer network towards used cars.

"To sell 360 vehicles in one sale on one day is exceptional, particularly when conditions are getting tougher.”

Citroen’s new range of DS Line cars, comprising the DS3 supermini and DS4 hatchback, has added more desirability to the brand. The more upmarket, stylish models will be added to when the DS5 is released in 2012.

BCA National Account Manager, Paul Dunn added “This high profile event was one of the largest closed sales staged by BCA this year. The 100% conversion and strong CAP performance underlines that Citroën is building on its reputation for desirability, value for money and quality across the product range.”

Other models sold at the auction include the Citroen C4 Picasso and Citroen C4 Grand Picasso. The sale also included a series of vans from the Citroen range including the Berlingo, Nemo and Relay vans.