The small luxury SUV, the greenest and least expensive Range Rover in the line up, was unveiled at Earl’s Court in an event ‘combining visionary art, contemporary design and haute couture’.
The three-day event featured fashion shows, live performances and a glitzy 25-minute showcase for the car itself.
Land Rover used the fashion aspects of the show to highlight the customisation options available for the three- and five-door versions of the Evoque and emphasise its target audience as young, fashion-conscious urban buyers.
Producer Lee Lapthorne said: "I am proud to be behind such a groundbreaking show. It is a genuine first in terms of vehicle launches and delivers a unique audience experience."
The Range Rover Evoque is one of the most anticipated new car launches of the year. Priced under £30,000 for entry-level five-door models, the SUV is the first in the Range Rover line up to feature two- or four-wheel drive options.
Two-wheel drive versions deliver CO2 emissions below 130g/km thanks to the more efficient technology and lightweight build – the lowest CO2 emissions in the Land Rover range.
Land Rover has abandoned traditional trim levels for the new Evoque, instead offering the luxury compact SUV in three ‘themes’ with several different interior options.
The car also benefits from Victoria Beckham, who came on board to help design the interior options for the new Evoque.
Designer Amanda Wakeley, who appeared at the show, said: "The Evoque is a truly iconic British car, so it feels appropriate that Land Rover has chosen to showcase British fashion in this way – as both are world renowned for their creativity and craftsmanship.”
Built at the Halewood plant on Merseyside, the Range Rover Evoque will go on sale in the UK in November.
The show will move to Birmingham’s NEC on 27 May and Manchester on 3 June, with a limited number of tickets available now.