The Wire actor Leo Fitzpatrick, who played Johnny Weeks in the popular show, will be guided through a city-based adventure with 32 different endings in the interactive film, which has been launched today.
The idea is to showcase the number of customisable options available with the Range Rover Evoque, Land Rover’s smallest SUV aimed at city-based, style-conscious drivers.
After taking part in the interactive film, called ‘Being Henry’, users will then be shown their ideal Range Rover Evoque based on the choices they made.
The choices made will decide whether the car is the three-door coupe or five-door version of the Evoque, as well as which of the three specification levels (Pure, Dynamic and Prestige) is used.
Other features such as body colour, contrasting roof colour and even extra equipment such as stainless steel side protection tubes for the exterior and interior styling options help to make the Evoque the most customisable Range Rover on sale today.
Land Rover hopes to use the film to help buyers ‘subconsciously’ choose the ideal Range Rover Evoque for them, right down to the choice between two- and four-wheel drive technology.
The two-wheel drive option is most noticeable for being only the second ever Land Rover SUV offered with the configuration, and it offers the lowest CO2 emissions and best fuel efficiency ever seen on a Land Rover.
The Range Rover Evoque is also the least expensive in the range, starting from £27,995 in the UK for the entry-level five-door version.
The first deliveries in the UK will start in November, more than a year after the compact SUV was first unveiled.
Production has already started in the Halewood plant on Merseyside, where the expected success of the Evoque has led to Land Rover hiring 1,500 new staff to cover production in the build up to the launch.
The film can be viewed at the http://www.helloevoque.com microsite.