Jaguar XJ wins Luxury Car of the Year award

The luxury saloon was awarded the title by 12 automotive journalists acting as judges after they praised the latest new model from the British-based car maker for its ‘unique design’.

However, the judges explained the Jaguar XJ took the top title for reasons other than performance.

“The ICOTY Awards are not about power and performance, but rather about personality and passion,” said ICOTY Executive Producer Courtney Caldwell, after announcing the winner of the prestigious award.

The Jaguar XJ, which is built in the UK, is the third of Jaguar’s new models widely regarded as revitalising the brand and bringing it up to date after the successful launch of the new Jaguar XK and the Jaguar XF.

“We’re delighted that the 2011 Jaguar XJ has received this honor,” said Adrian Hallmark, Jaguar Global Brand Director.” The all-new XJ is a benchmark in both design and technology, and we’re thrilled to receive such an accolade from one of the highest international panel of judges in our industry.”

Released in 2010 to compete against the traditional market leaders from premium German brands, the Jaguar XJ has impressed due to its spacious and luxurious interior, use of high quality materials and refined and comfortable drive.

Available in Luxury, Premium Luxury or range-topping Portfolio specifications, the Jaguar XJ starts from £55,000 in the UK and comes in a choice of short or long wheelbase versions.

It comes with a 3.0-litre V8 diesel, but a more powerful 5.0-litre supercharged diesel is available on the performance-tuned XJ Supersport version.

Since its launch in the UK, the new Jaguar XJ has followed the success of the XF executive saloon before it with a string of top awards.

These include Top Gear’s Luxury Car of the Year and a place on the top ten shortlist for World Car of the Year this week.