Peugeot launches Twitter customer service

The account, @PeugeotCare, comes after Peugeot decided to interact with customers using the fast-growing world of social media.

It allows Peugeot to answer any questions and share information about its cars using the ‘micro-blogging’ platform, which allows users to share messages of 140 characters or less.

Launching the service, Andrew Goodall, Internet Manager, Peugeot UK says, “We have decided to add Twitter as an additional way for our customers to interact with us. We expect the Twitter page to serve as a vital method of tracking and managing customers’ needs; identifying common trends in queries, and ultimately helping us to improve and build on their needs in the future.”

Since its launch in 2005, there have been over one billion Tweets from over 75 million users, making Twitter one of the fastest growing online companies in the world.

The company behind the Peugeot Twitter channel, The Listening Company, said: "Customers are increasingly turning to social media outlets to converse with brands and such activity on contemporary channels is only likely to increase in the future."

The move follows rival car makers such as Vauxhall (@VauxhallCustSvc) onto Twitter. Vauxhall says it checks 5,000 posts per week in Germany and the UK alone, and uses the #Vauxhallservice hashtag to search for people who want information on the brand.

Alain Visser, Vice President Sales, Marketing and After sales for Opel/Vauxhall, said: "Strengthening our relationship with customers is an important element of our plan to move Opel/Vauxhall forward. It is vital for us to connect with them where they are."

Peugeot will launch the in time for its latest new model, the Peugeot 3008 HYbrid4. The crossover will be the first ever diesel hybrid to be sold in Europe and will be a key model as Peugeot targets EU CO2 emissions regulations by 2015.