Peugeot to introduce ‘Mu’ scheme in UK

Named ‘Mu by Peugeot’, the scheme has been successfully trialled in London and Bristol and will now be extended across the country.

Mu allows customers the change to drive Peugeot cars, vans and even bicycles for a few hours or days, offering more flexibility than a traditional car hire scheme.

Cars such as the sporty Peugeot RCZ coupe, best-selling Peugeot 207 supermini and the practical Peugeot 3008 crossover allow customers the chance to choose a car to suit their needs, says Peugeot.

The scheme works by purchasing ‘tokens’ online to hire the cars for certain amounts of time, but this can be topped up with cash if the loan needs to be extended.

Speaking about the success of the trial, Peugeot UK managing director Jon Goodman said: “They (dealerships) have been impressed by the take up from customers who perhaps want something different for the weekend."

He also promised the new Peugeot iOn electric car will be offered under the scheme in 22 dealerships specialising in selling and maintaining the electric car.

These include Perrys Peugeot in Milton Keynes, which also sells the Citroen C-Zero electric car and boasts a specially trained sales and maintenance team, a charging point and a test drive vehicle.

Other new Peugeot models such as the Peugeot 508, which is available to buy now, and the forthcoming Peugeot 3008 diesel hybrid – the first of its kind in the world – will also be available on the Mu programme.

The Mu programme is described by Peugeot as ‘the ultimate mobility solution’ and even covers car accessories such as roof boxes – something the brand is expecting to be increasingly popular as the summer holiday season arrives.