Despite Perrys Kia’s best attempts to maintain the pristine paintwork on their display models, the threat from the skies has frequently frustrated their efforts. Now, the problem with bird droppings blighting paintwork is set to be banished thanks to a unique tie-up with a local Preston pigeon fancier to create a ‘Feather Free Zone.’
From today flocks of bird experts will be on guard ahead of the summer influx of migrating birds to the British Isles, when the strike rate for forecourt splattering traditionally hits its peak. By working with an expert pigeon fancier in the Preston area, Kia dealers hope to divert large populations of wild birds from the gleaming body work of their sales fleet and into local parks and woodlands.
Peter Ogden, Franchise Manager at Perrys Kia, said: ‘No-one looks forward to their shiny new motor being splattered by low-flying pigeons, crows, starlings or even worse – seagulls! And we’re always striving to keep our forecourt looking at its best.’
‘We are working together with a local expert to come up with a humane method to solve the problem. Pigeon fanciers understand birds’ migratory patterns, behaviours and local topography, so they’re perfectly placed to advise us on keeping our forecourt a Feather Free Zone.’
Pigeon expert Jo Kerr, who has co-ordinated the initiative, said: ‘When Perrys Kia approached me with this idea, I thought they were having a laugh. After all, how can you tell a wild bird where to take its toilet breaks? But I’ve kept pigeons for over forty years; I love birds and any scheme that helps people realise they’re a pleasure, not a mere pest, is worth getting involved with.’
Keen to understand the science behind the problem, Perrys Kia asked its sales reps to keep a colour log of the cars most frequently hit by passing birds. Black and red models appeared to attract the most bird droppings, while silver and white paintwork was hit less often – suggesting that birds know just how to make the most effective mark! There was, however, no evidence to suggest some Kia vehicles were more popular than others.
From 12 noon today – Friday 1st April – Perrys Kia will be launching its Feather Free Zone initiative, with all forecourt vehicles displaying a distinctive window sticker to give browsing customers peace of mind that a pigeon fancier is at work in the local area.