Land Rover celebrates successful 2010

Sales of Land Rover SUVs are up by nearly a third in 2010 compared to 2009 after the British-based manufacturer sold over 35,000 models.

These included increases in sales for the best-selling Freelander 2 and interest peak for the Range Rover – remarkably in its 40th year as a production model.

The Freelander 2 also hit a milestone as the 200,000th model produced rolled off the production line in 2010 just three years after production started at the Halewood plant in Merseyside.

Land Rovers were so popular in 2010, the company even announced it would be adding 275 new workers to its Solihull plant to meet demand.

This is despite the decision to present a two-wheel drive model for the first time ever in the shape of the Freelander 2.

It will be followed by the all-new Evoque, which will be the smallest, lightest and greenest Land Rover ever built.

The successful year for the Tata Motors-owned brand has increased its market share from 1.47 per cent to nearly two per cent in the first 11 months of 2010.

Sales are expected to be further boosted by the winter weather in the UK and an increase in demand for SUVs and 4×4 cars in particular.

The likes of the workhorse Defender, Discovery 4 and luxury Range Rover Sport are expected to start 2011 strongly despite the 2.5 per cent increase in VAT being introduced from 1 January.