From January, some Clio, Megane, Grand Modus, Grand Scenic, Grand Espace and Laguna models will be reduced by up to £2,050.
The Renault Clio supermini, the French manufacturer’s most popular car in the UK, will now cost £790 less for a Clio Expression 1.2-litre petrol model at just £10,250.
The price drop for the Clio applies to three-, five- door and Sport Tourer models.
Renault’s Megane hatchback, drop-top, coupe and estate versions are also reduced by a minimum of £1,000, while the higher specification Laguna hatchback and coupe in Dynamique and GT Line trims respectively offer a saving of £1,415.
Elsewhere, the Grand Modus, Grand Scenic and Grand Espace MPVs have, in certain versions, been reduced by up to £2,050.
This applies to the flagship, seven-seat Espace, but the Grand Modus and Grand Scenic offer lower list prices by £605 and £320 respectively.
The changes to the price of what Renault calls ‘key models’ are complemented by an increase in equipment for certain models, including the Laguna Coupe GT Line to add TomTom satellite navigation as standard at no extra cost.
The price reductions are a reaction to the increase in VAT in the UK to 20 per cent, which could add hundreds of pounds to the cost of a new car.
In recent weeks, Vauxhall has announced a 20 per cent off certain models offer, while Ford has continued with its Blue Tag pricing strategy and rejected the idea of discounts.
Earlier this year, Renault announced a simplification of its range by reducing the number of specification levels available and standardising the equipment levels across each one.