Kia has revealed the new Kia Optima saloon will appear at the Paris Motor Show this week before it goes on sale in Europe in 2011.
The Optima will be longer, lower and wider than the Magentis it will replace, and the design language will mirror that of the new Soul and Sportage models.
First premiered at the New York Auto Show earlier this year, the Optima was designed by Peter Schreyer and his team, who has described it as ‘a bold, athletic and visual sporting energy’.
Standard features include dual exhausts and wing mirror indicators, while fog lights, alloy wheels and heated mirrors are all available with higher trim levels.
Under the bonnet, the Optima will be offered with a choice of 1.7-litre diesel engine delivering 134bhp and a 2.0-litre petrol engine with continuously variable valve lift technology developing 168bhp.
Kia hopes the Optima will expand its market share in the competitive saloon segment, and has already announced plans to introduce a hybrid version into the North American market in 2011.
In stark contrast to the saloon, Kia will also showcase the quirky Pop concept car at Paris. The all-electric city car features hatch-like side and rear doors and bench seating arrangements inside.
"A concept car like the POP could only have come from us," explains Gregory Guillaume, Kia Europe’s Chief Designer. "Designers very rarely have the opportunity to start from a clean sheet of paper and it’s great to be in a position to operate with such freedom."
The Kia Pop will be joined by the Kia Sportage SUV and low emissions cee’d and Venga models. A Kia Sportage concept with emissions of 108g/km will also appear at the Kia stand in Paris.