The next-generation Ford Ranger has been developed in Australia, which is expected to be one of the main markets for the model, but it will also be sold in the UK from autumn 2011.
Ford’s new ‘One’ strategy has been introduced to sell a model across various global markets at once, and in keeping with the philosophy the Ford Ranger will sell in 180 global markets.
The strategy is design to bring down costs for the American-based manufacturer in what is expected to be a difficult time for the car industry.
The Ford Ranger is based on a completely new compact truck platform and is expected to boast Ford’s new engine family including Duratorq TDCi common-rail diesels and the new range of petrol EcoBoost engines.
Ford is expected to move closer to the cabin design of its car ranges, in particular the new Ford Focus, in the Ranger, but the practicality and robustness of previous generations will remain.
The focus has been on towing and payload capacity in the Ford Ranger, something Fords claims will allow it to ’emerge as a clear segment leader’.
The current Ford Ranger double cab production will end in 2011, ready for the latest model.
More details of Ford’s latest pick-up truck will be released at the Australian International Motor Show on 15 October.