Dame Ellen MacArthur was given the opportunity to drive Renault’s first all-electric car at the 12-day festival, which has been designed to showcase sustainable technology as part of the ‘Start’ campaign, including low-CO2 vehicles.
MacArthur drove a prototype of the Fluence Z.E. at the show, saying: "You would never know this car is electric, it looks like a normal car that anyone would have on their drive. I think what is fantastic about this car is that it’s designed to be the same price as a normal car."
Other cars at the event included the Vauxhall Ampera E-REV car and a Hydrogen 4 fuel cell concept vehicle from General Motors. Dame Ellen MacArthur is joined by other celebrity drivers such as Sir Stirling Moss and Dragons’ Den’s Duncan Bannatyne.
Welcoming the visitors and the eco-friendly cars, The Prince of Wales said: " This festival is just one way in which Start can help to demonstrate how we can all make a difference, however big or small the steps we take."
Although the car is not in full production yet, pre-orders for both the Renault Fluence Z.E. and Renault’s electric can, the Kangoo Van Z.E. are already open.
The models are expected to be launched in 2012 before being joined by the two-seat Twizy and an as yet unnamed five-door supermini.