Kia launches special edition cee’d, pro_cee’d

The VR-7 Special Editions use Kia’s 1.4-litre petrol engine matched to a manual transmission and include a host of new equipment.

This includes 16" alloy wheels, body-coloured, heated and electronically controlled door mirrors and a choice of four exterior colours; Arctic White, Silver Storm, Phantom Black and the exclusive Tempest Grey – only available on VR-7 models. Metallic paint can be added for an additional £415.

Inside, both the five-door cee’d and smaller three-door pro_cee’d now feature a six speaker surround sound system, Bluetooth connectivity and an iPod dock. Other gadgets include air conditioning, remote central locking and front electric windows.

The interior has been given a more luxurious touch with leather trim on the steering wheel, gear shift, parking lever and floor console.

Driving dynamics haven’t changed from standard specification models, but both special editions come with Electronic Stability Control, Hill Start Assist and Vehicle Stability Management.

The Kia cee’d and pro_cee’d VR-7 Special Editions are priced at £11,695 and £11,995 respectively and are available immediately.

Kia has upgraded the specifications for the Kia cee’d and pro_cee’d as it continues to move more upmarket and away from its original image as a budget alternative to volume manufacturers.

This has resulted in a change of design philosophy, most notably in the new Kia Soul and Sportage, and a stint for the Kia cee’d as Top Gear’s Reasonably Priced Car, where it was driven by both Tom Cruise and Cameron Diaz around the Top Gear track.