Land Rover has donated six Defender 110 station wagons to the Pakistan Red Crescent Society to help the disaster relief operation.
The flooding, which has left an area the size of the UK underwater, has cut off transport links to many areas of the country and the Land Rover vehicles will be used to deliver food, clean water, shelter and medical supplies to areas unreachable with conventional vehicles.
The donation came about after Land Rover signed a deal to help the national Red Cross in over 15 countries over the next three years.
"This new partnership with Land Rover will help us respond more quickly and effectively to help vulnerable people in local communities across the world," noted International Federation of Red Cross and Red Crescent Societies (IFRC) under secretary general for programme services, Matthias Schmale. "We appreciate Land Rover’s long-term support."
The Land Rover Defender, a capable 4×4 off-roader built in the UK, will be used to deliver supplies via damaged roads and bridges in Pakistan amongst other projects.
The UK public has donated nearly £30 million to help the victims of the Pakistan floods, which has been labelled the one of the worst natural disasters in recent years.
Phil Popham, Land Rover managing director, added: "Since 2007 Land Rover’s support to the IFRC has included the donation of 60 vehicles, raised over £2.5 million and reached nearly 100,000 people. Therefore, we are proud to again be working in partnership with the IFRC on important humanitarian initiatives such as these."