The two brands, both owned by Tata Motors, have become an ‘Official Supporter’ of the bid and will supply 12 vehicles in total to support the bid team.
These include two Jaguar XF executive saloons for use as domestic business transport for the bid team as well as four Range Rover SUVs, one Discovery 4 and four Jaguar XJ coupes for the FIFA inspections in August.
Describing the brands as being ‘recognisable all over the globe, Andy Anson, England 2018 World Cup Bid Chief Executive said: “Jaguar and Land Rover are premium British brands that are ideally suited to support our FIFA World Cup bid."
Jaguar’s Academy of Sport, designed to celebrate UK sporting talent, has footballers Rio Ferdinand and David Beckham as ambassadors and the brand recently expanded its sporting presence by sponsoring the England Cricket Team.
All Jaguar and Land Rover models are built in the UK, and both brands have a long history of building high quality luxury cars.
The Jaguar XF, XK and new XJ are all built at the manufacturer’s Castle Bromwich plant while the Land Rover Defender, Discovery 4, Range Rover and Range Rover Sport are built on Solihull. Meanwhile, Land Rover’s best-selling model, the Freelander 2, is produced at the Halewood plant on Merseyside.
"All Jaguar and Land Rovers are designed, engineered and manufactured in the UK and as such we are proud to be supporting the England 2018 World Cup bid," said John Edwards Managing Director for Land Rover UK.
The Land Rover range will look vastly different by the time the World Cup in 2018 comes around. The manufacturer will soon release its first two-wheel drive model in the shape of the ‘baby Range Rover’ – the Range Rover Evoque.
Electric and hybrid models are currently being tested by Land Rover in preparation for the introduction of stricter EU CO2 emissions guidelines in 2015.