500CbyDIESEL continues Fiat special edition blitz

The 500CbyDIESEL, as the name suggests, is based on the 500C soft-top city car. The DIESEL name, doesn’t apply to the powerplant however, instead it comes from the fashion brand’s collaboration with Fiat to create the special edition.

Instead, the model is offered in both diesel and petrol versions. The petrol options comprise 1.2- and 1.4-litre engines while the single diesel option is a 1.3-litre MultiJet engine.

The model follows Pink and Black versions of the supermini, and the sister car to the new model; the 500byDIESEL, which was released last year.

"The 500byDIESEL took the automotive and fashion worlds by storm last year, and we are delighted to be able to do it again with a 500C version," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.

The 500CbyDIESEL special edition is based on the Lounge specification and will include climate control and rear parking sensors as standard.

It will be highly customisable, with a choice of blue, black and green body colours and black, ivory and red soft top colours.

The blue body colours – named Midnight Indigo Blue by the manufacturer – has been designed to resemble the colour of a pair of denim jeans.

Inside, the jeans theme continued with a ‘denim fabric with yellow stitching’, while DIESEL logos appear throughout the model.

The special edition will also include 16" alloy wheels with DIESEL logo, yellow brake callipers, metal finish on several components and a DIESEL-themed interior including the unique upholstery and a leather steering wheel with yellow stitching.

"All the stylish details, combined with the 500C Lounge product features, make the Fiat 500CbyDIESEL the perfect choice for style lovers!" continued Bernardelli.

Prices for the Fiat 500CbyDIESEL start at £14,865 OTR for the 1.2-litre version and rise to £16,265 OTR (1.4-litre) and £17,265 OTR (1.3-litre MultiJet).