Kia cee’d wins major fleet deal

Over three years, Kia will deliver 120 cee’d EcoDynamics in estate body style to engineers for Cirrus, Interphone Security Group and Instant Fire Protection for use when visiting clients, performing installations and on-site maintenance.

The Kia cee’d – recently announced as Top Gear’s Reasonably Priced Car – was chosen for its contract hire rates, environmental impact and whole-life costs, says Kia.

Group Fleet Manager Ian Green said the group was hoping to fulfil all of the above criteria and a number of vehicles were considered before the cee’d was chosen.

He explained: "Kia clearly demonstrated how this could be achieved with the cee’d SW EcoDynamics by offering us savings on our contract hire rates, National Insurance contributions and Benefit-In-Kind. The seven year warranty was also an important factor.

"Combine all of this with great feedback from our drivers on the cee’d SW’s performance, fuel consumption and specification and I believe we have found the ideal fleet car for our engineers’ use."

The cee’d Ecodynamics version offers CO2 emissions from 110g/km from the low-CO2 diesel engines and impressive fuel economy figures further reduce running costs.

Andrew Sellars, Head of Fleet & Remarketing for Kia Motors (UK) Ltd said: "I’m delighted that our EcoDynamics range has again been chosen by a group seeking a great combination of pricing, ownership costs, equipment and low emissions.

"Combined with our industry-leading seven year warranty it’s no wonder that many fleet managers are now adding Kia to their shopping lists."

Kia has a growing market share of 2.81 per cent in Europe and has increased sales by nearly 80 per cent in 2010. Sales are expected to be further boosted by the forthcoming Sportage crossover, due for UK release later in 2010.