Kia breaks sales record

Compared to the same period in 2009, the Korean manufacturer sold 86 per cent more cars, even before scrappage scheme sales are taken into account.

Recent releases such as the Kia cee’d have boosted sales for the manufacturer and increased Kia’s share of the market by 113.5 per cent in 12 months.

So far this year Kia has sold over 30,000 vehicles – 652 more than the whole of 2007 and double the amount sold in the first five months of 2009.

Kia Motors UK Managing Director Michael Cole warned the end of the scrappage scheme would affect the entire industry, before adding: "But at Kia we remain confident and expect to set a new sales record this year.

"Not only do we have great momentum but we have the all new Sportage being launched later this year and 2011 will see us launching a whole raft of new cars."

The previous generation Kia Sportage 4×4 SUV, labelled the ‘car that really made the breakthrough for Kia in Europe’ by Cole, was an instant success, picking up the Best Value SUV award from Plant 4×4.

The next-generation Sportage is longer and wider than the outgoing model and will offer more ground clearance and load capacity.

The latest model is set to arrive in UK showrooms later this year and will cost between £14,000 and £18,000.