Mazda MX-5 tops satisfaction survey

The world’s most popular sports car has won the latest award in a survey carried out by J.D Power and car experts What Car?

Mazda received a score of 823 out of 1000 in the customer satisfaction survey for the two-seat roadster, ahead of the Mercedes SLK-Class and Volkswagen Eos in second and third place respectively.

The Mazda MX-5 was rated on 67 attributes to determine the satisfaction rating. The criteria included performance, design, reliability, ownership costs and environmental impact of the vans.

In total 17,000 drivers were surveyed for the report, and the results showed a link between good customer service at dealers and high satisfaction scores.

The study found Mazda MX-5 owners are three times more likely to buy the same vehicle again because of good service at dealerships, according to the 2010 Vehicle Ownership Satisfaction Survey.

"If dealerships want vehicle owners to return, it’s crucial to make sure there’s a focus on customer needs and that the repair work is completed correctly the first time," said Martin Volk, senior research manager at J.D. Power and Associates.

"It’s clear that providing a highly satisfying service experience may have a considerable impact on a dealer’s bottom line."

Elsewhere, premium cars dominated most of the other categories in the survey, including Jaguar. The manufacturer finished in the top five best nameplates after a ‘considerable’ improvement of 13 points.

The new XF ranked highest in the executive/luxury car segment with a score of 839. Steve Fowler, editor of What Car? said: "It’s a fantastic performance from Jaguar and great news for the brand.

"It’s also great to hear that the XF, which we made our Car of the Year in 2008, has gone on to please owners enough to make it the top car in its class."

The Kia c_eed finished top of the lower medium car segment with a score of 838 – 12 more than the BMW 1 Series and Skoda Octavia in joint second.