Land Rover celebrates 40 years of Range Rover

The luxury 4×4 was celebrated with a number of events including screening of rare footage of the Range Rover from 1970 onwards, a Land Rover Experience offering visitors the chance to ride in one of the classic cars, and a special Range Rover Heritage Run.

Visitors to the Heritage Motor Centre, which houses the largest collection of classic British cars, were treated to good weather over the May Day bank holiday weekend, allowing them to enjoy a procession of 60 Range Rovers.

There was also a specially designed all-terrain demonstration track set up for classic and new Land Rover models, including the new Range Rover.

Land Rover clubs and merchandise sellers from across the country gathered for the event and a special ‘tailgate’ auction allowed visitors the chance to buy accessories.

Before the event started, Emma Rawlinson, Events Executive at the Heritage Motor Centre, said: "For many the Land Rover Heritage Show is the highlight on the events calendar and a definite date in the diary for anyone who loves these famous iconic models".

The Range Rover was launched in 1970 and lasted 26 years before it was replaced by a second generation model in 1994. The latest 2010 model is the third generation of the luxury 4×4 and has also spawned a Range Rover Sport version.

Limousine quality interior and tough, off-road driving ability has ensured the Range Rover has remained popular in the UK. Range Rover sales have helped the manufacturer increase sales in seven consecutive months.

The success is set to continue, with a new lighter, more environmentally-friendly Range Rover expected in 2012.