Citroen is teaching the Arsenal football team how to take corners – albeit in a car instead of on a football pitch.
Younger players at the club are being given advanced driver-training in a new Citroen DS3 to increase their skill behind the wheel and give them on-the-road experience.
Under the watchful eye of first team manager Arsene Wenger, youth and reserve team players such as Craig Eastmond and Emmanuel Frimpong – who have both starred for the first team this season – took part in the course.
The campaign, named ‘How to Take Corners’ by Citroen, comes in response to statistics showing 17-24 year old males take part in nearly 25 per cent of all UK crashes which cause death or injury, despite just nine per cent of drivers on UK roads being in the age bracket.
Citroen is working with the Institute of Advanced Motorists to create the programme, which includes driver training, seminars and a run in the all-new Citroen DS3 supermini – the first in the new, exclusive D-line.
Craig Eastmond, comments on his driver training, "I’ve learnt so much from the lessons, but the most important thing is to be aware of other drivers and ensure they are aware of you.
Eastmond’s manager, Arsène Wenger comments, "As a club we invest a lot of time in to the education of our players. We can help shape these young players’ careers, and continuing their development off the pitch is equally important to us.
"We’re grateful for the time Citroën have spent getting behind this project and know the players will benefit."
Citroen is the official car supplier of Arsenal Football Club and recently delivered specially made seats for the Arsenal dug-out.