Peugeot launches ‘mobile’ test drive campaign

Unlike most car campaigns, the test drive campaign by the French marque will entirely consist of mobile adverts.

The campaign will advertise a service which allows customers to find their nearest Peugeot dealer to book a test drive and request brochures.

The adverts will appear on a number of phones including Android, Apple and Blackberry.

Jody Bates, media manager at Peugeot, said, "We’ve been able to introduce another exciting element to our mobile advertising portfolio and can now provide our customers with detailed information on a range of models whenever they want it and wherever they are."

Mobile advertising has grown quickly in recent years and last week Google announced the introduction of adverts on the YouTube mobile channel to take advantage of tens of millions of visitors every day.

Peugeot has recently undergone a brand facelift, including a brand new Lion badge and a range of new models such as the Peugeot RCZ Sports Coupe.