Mazda UK has achieved a record March of retail sales. With retail sales of 7,556, March 2017 has eclipsed the previous record of 7,496 in March 2010 when consumer sales were driven by the government scrappage scheme.
Having arrived in dealerships on 4 March, demand for the all-new Mazda MX-5 RF exceeded expectations, while equally strong sales for the MX-5 convertible proved the desirability of Mazda’s iconic sports car in this key spring sales month.
However, across all model lines, Mazda’s strong performance with retail customers combined with on-target fleet sales meant that total March sales of 11,178 ended just a fraction shy of March 2016’s 11,499. This was the biggest ever sales month in the history of Mazda UK.
Commenting on the successful month Mazda’s Head of Retail Operations, Laura Brailey, said: “I’m delighted with our results in March; our strong sales performance in this crucial month has delivered a 68 per cent retail mix against an overall market that is 54 per cent retail.”
Brailey added: “This retail success highlights the popularity of our award-winning range with consumers. And having arrived in dealerships at the start of the month, the all-new MazdaMX-5 RF is proving to be very popular with customers loving its unique styling and stunningly engineered roof. On top of that, our SUV range continued to attract strong customer interest with the Mazda CX-3 performing ahead of our forecasts.”