Charity Launches Road Safety Competition For Schools

Brake, the road safety charity, has launched a brand new project for primary schools to help children spread important road safety messages in their community.


Brake’s road safety poster competition is a fun initiative that aims to inspire and engage children, aged 4-11, about the need for drivers to slow down so kids can walk and cycle to school safely. The competition will see winning designs from two age categories (4-7, and 7-11) turned into professional banners that will go on display outside schools or in the local community. Children can also win prizes worth hundreds of pounds for themselves and their school.


To help teachers and road safety professionals inspire pupils, Brake has produced a series of free resources, including assembly and workshop presentations that they can deliver to either the whole school or a single class on a day of their choice. Children can then create a poster about the dangers of adults speeding – something that puts kids’ lives at risk every single day.


The theme of the competition coincides with the fourth UN Global Road Safety Week (8-11 May), which focusses on speed and what can be done to address this key risk factor for road traffic deaths and injuries. Speed contributes to around one-third of road deaths in high-income countries, and up to half in low- and middle-income countries.


Schools also have the opportunity to fundraise for Brake by holding a Wear Your Stripes Day. Inspired by the charity’s mascot Zak the Zebra, children and staff can dress in striped clothing in exchange for money to the charity that supports bereaved and seriously injured road crash victims.


The competition can be run on a day of the school’s choice, but entries need to be submitted to Brake by Friday 30 June 2017. For more information and to register your school visit