Hyundai Motor has announced the name of its new sub-compact SUV: the all-new Hyundai Kona.
The all-new B-SUV will be the fourth member of the brand’s SUV family in Europe, consisting of the Grand Santa Fe, Santa Fe and Tucson. It features a progressive style that reflects the lifestyle of modern customers.
The all-new Hyundai Kona is an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021, launching 30 new models and derivatives.
Building on Hyundai Motor’s SUV credibility, with more than 1.4 million sales since the introduction of the first generation Santa Fe in 2001, the all-new Hyundai Kona is a true SUV.
The name Kona continues Hyundai Motor’s SUV naming strategy, and is derived from the Kona district on the Big Island of Hawaii. The island’s energetic image and unique lifestyle matches the all-new Hyundai Kona’s dynamic character.
Its true SUV genes, progressive design and premium features enhance the brand’s appeal to attract new customers. Further news about the all-new Hyundai Kona will be released in the near future.
Hyundai has sold vehicles in the UK since 1982. In 2005, the South Korean brand opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK, and last year sold a record 92,510 vehicles.