Motoring Monikers Are Still Popular

New research reveals that motoring monikers are still popular, with one in seven drivers naming their car.


Nearly 1,000 motorists were quizzed to learn more about the emotional attachment people have to their cars. And the results reveal that the name most often chosen for the family motor is – ‘The Beast’. Also topping the list of favourite motor monikers are Arnie, Pixie, Leo and Suzi.


The findings suggest that people still attribute personality to their cars, despite modern vehicles often being accused of lacking the character of their older counterparts. It also turns out that 30% of women affectionately name their motor, compared with just 15% of men. The names chosen for their car by men and women also suggest that girls are the most zany when it comes to christening their car.


The 139 names revealed in the survey were categorized as ‘male’, ‘female’ or ‘silly’ and it seems men choose equally between the three categories. That means a guy is just as likely to name his car something like Doris or Hugo as he is to choose a more abstract or comic name like Tardis or Vlad The Impaler. Women are even more likely to choose less conventional names for their car – apparently favouring cartoon characters in particular, such as Asterix or Bambi.

The Beast

But it’s ‘The Beast’ which tops the chart of car names and it doesn’t always signify a particularly aggressive vehicle image. Beasts in the survey included a diesel Vauxhall Astra, a Fiat Grande Punto and a Nissan Elgrand van. Leos included a Peugeot 3008, while Arnie was the choice of people driving a Fiat Punto.


Survey spokesman, Austin Collins, said: “On the face of it, the survey looks like just a bit of fun but it does reveal how attached people often are to their cars. After all, we probably don’t name our fridges or even our bicycles, but there is something about cars that often makes them feel almost like a living thing with a personality. Research has often shown that drivers report a sense of having a relationship with their car and even talk about them in a similar way to how they might describe a person – for example, as ‘part of the family’.”