Vauxhall wanted to know how upcoming design talents see the car-maker in 2030, so it started a joint project with students at the University of Pforzheim, Germany.
The transportation design students were tasked with creating an iconic Vauxhall/Opel concept for the year 2030, with the designers responsible for the two most eye-catching renderings being offered the chance of a placement with the company’s design department.
“We are continuously developing our characteristic design philosophy – Sculptural Artistry meets Technical Precision,” said Brit Mark Adams, Vice President Design Europe, “and we wanted to know what young people think when they imagine Vauxhall/Opel from the point of view of future customers. We were really impressed by the creative, unconventional and fresh designs, and we want to support this emerging talent.”
The students were able to display their talents as future designers for more than one semester. The team led by Design Director, Friedhelm Engler and Chief Designer, Andrew Dyson provided advice and practical support – from the very first sketch until the presentation of the finished design-model.
The creations by the Russian students Maya Markova and Roman Zenin were so visionary and convincing that they both received the offer of a six-month internship, enabling them to find out what design-work is really all about in Vauxhall/Opel’s Design Studio.
Vauxhall/Opel chose the University of Pforzheim because its transportation design study program is held in great esteem around the world.