Imagine you could avoid parking fines, make money from your car while it’s parked at an airport, or fuel your car without visiting a filling station. These are concepts behind smart apps designed to help change the way the world moves and improve mobility that won a 24-hour coding challenge,Smart hosted by Ford’s Connected Vehicle and Services team.
Further apps included an in-car call management service, a ride-sharing service connecting drivers and hitch-hikers, and an efficient way to maximise load-carrying in trucks. The apps were developed against the clock for the first Ford SYNC AppLink Mobility Challenge, held in Berlin during IFA – the world’s leading consumer electronics trade show.
“The creative ideas developed at the Ford SYNC AppLink Mobility Challenge in Berlin could enable people to go places, earn extra money, and get more out of their time behind the wheel with greater ease than ever before,” said Don Butler, Ford executive director, Connected Vehicle and Services. “With innovative solutions for parking, car-sharing and other mobility services, the incredible range of new app ideas presented made it very hard to choose the winners.”
Attracting 35 teams and 75 developers from 10 countries, the eight Ford SYNC AppLink Mobility Challenge winners will receive significant support – including a cash prize of €20,000 to one winner, five slots in the Techstars programme Startup Next, Ford AppLink Mobility Edition, and two wildcard slots into Berlin’s premier accelerator programme, Axel Springer Plug & Play.
Ford is currently expanding into both an auto and a mobility company, pursuing emerging opportunities through Ford Smart Mobility – its plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.