Dacia continues to grow, selling its 4 millionth vehicle and setting a new record in its young history. This milestone was celebrated with the Dacia community at its annual picnic on Sunday at Domaine de Courson in France.
Four Millionth Customer
With his purchase of a Duster, Denys Charrasse became the brand’s 4 millionth customer and, in turn, a part of Dacia’s history. Mr Charrasse was welcomed and celebrated at the Dacia France Picnic by more than 11,000 participants at the event, who had the opportunity to sign a commemorative Duster prepared for the occasion.
Dacia is enjoying great success in the 44 countries around the world where its vehicles are marketed. Since the beginning of the year, the brand ranks fifth in the passenger car segment in France, with its Sandero already a leader of the passenger cars sold to individuals. In the UK, Dacia regularly outperforms much larger and well-established brands in its segment thanks to strong Sandero, Duster and Logan MCV sales, with over 78,000 Dacias sold in the UK since its launch in April 2013.
Dacia has won numerous awards in the UK since launching just over three years ago including What Car?’s ‘Best Small Car under £12,000’ for four consecutive years for the Sandero. One of the UK’s largest automotive owner satisfaction studies, Auto Express Driver Power, has placed Dacia in its top five best manufacturers for three consecutive years, out of 32 brands featured in the 2016 survey, with customers praising the brand’s reliability in particular.
The eighth edition of Dacia’s yearly picnic was again a great success. Customers and their families enjoyed a day full of events such as volleyball, football, sailing, photo booths and workshops. Dacia organises these events across the world to thank its enthusiastic customers and ever-growing community.
Dacia UK’s Dacia Day for owners will take place on 13 August at Bruntingthorpe in Leicestershire.