The Ateca is one of SEAT’s most crucial cars ever and Perrys motoring journalist, Tim Barnes-Clay, has been in Barcelona to find out more about it.
On the cusp of its largest ever product offensive, the Barcelona-based marque’s new compact SUV is the first of a quartet of new models to be launched over the next 18 months.
To fund its continued growth, the Volkswagen Group has committed to investing 3.3 billion euros in SEAT to 2019. First unveiled by new SEAT President, Luca de Meo, at the Geneva Motor Show, the Ateca is already causing quite a stir in the European car market, with interest expected to be equally impressive in the UK when it launches on 9 September.
The new Ateca is a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility. First-class connectivity, innovative assistance systems and highly efficient engines are among its technology highlights, ensuring the Ateca will be one of the most innovative SUVs in the segment. Outstanding quality, precision production and attractive value-for-money combine to make it a true SEAT. Key to its appeal however, is its agile and precise handling – the Ateca makes every day and every mile that little bit more rewarding.
“The SEAT Ateca is perfect for an urban lifestyle. It possesses stunning design and dynamics, and boasts compelling quality and utility. But above all, the Ateca exudes unmistakable character,” says Luca de Meo. “Our first SUV marks the start of a new era for SEAT. The Ateca is a clear development of the Leon DNA and will drive forward the success of the range. SEAT is a brand on the move.”