Throughout the summer, Elite London will drive across the UK using a pair of Hyundai Tucsons to recruit members of the public for the Elite Model Look UK competition. The team will visit various UK music festivals and the Hyundai Tucsons will be used as the meeting point at each event where public can sign up to the modelling contest.
During the UK tour, Elite and Hyundai will be running social media competitions to win VIP tickets to Eastern Electric Music Festival on 6 August and to a prestigious London Fashion Week show in September.
Josh Challans, of Elite Model Look UK, said: “2016 marks an exciting new chapter for us, working with one of the most dynamic automobile brands with global appeal, Hyundai. With its support, we will be at some of the coolest music festivals in the UK. We can’t wait to see what these new scouting locations have to offer.”
Once Elite’s model scouts have visited the key locations across the UK, successful candidates will be invited to a Model Casting in London. Those selected from the Model Casting will then go on to a Bootcamp and Final which will take place at a secret location in London during the last week of August. The winner will become Elite London’s ‘New Face’ and will receive a three-year modelling contract. They will also go on to compete in the Elite Model Look World Final planned to take place in Prague in November.
Vanessa Bunting, of Hyundai UK, commented: “We are delighted to support Elite London this year for its world-famous modelling contest. This is a very exciting partnership for us and it’s great that Hyundai’s vehicles will be the enablers for what will be a life-changing competition. Our strategy for 2016 is to focus on different content strands that appeal to each of our target customer segments, and through this initiative we will be able to co-create content that will appeal to a younger audience, as well as engage Elite’s existing strong social following.”
The Elite London team will visit the following locations:
|11th June||WILDLIFE – BRIGHTON|
|23rd / 24th July||SECRET GARDEN PARTY – CAMBRIDEGSHIRE|
|29th / 31st July||Y NOT FESTIVAL – DERBYSHIRE|
|6th August||EASTERN ELECTRIC – KNEBWORTH|
|19th – 21st August||GLASS BUTTER BEACH – WALES|