Largest Collection Of Fiat Group Vehicles At Silverstone

Nearly 200 guests from the vehicle fleet industry saw the largest collection of Fiat Chrysler Automobiles vehicles ever brought together, for an event to showcase the corporation’s growing range of models.


The ‘FCA Drive Day’ event gathered together more than 100 vehicles from the Fiat, Abarth and Fiat Professional marques. Every model was available to test drive on the National and International tracks at the world-famous Silverstone Circuit, Northamptonshire – an opportunity welcomed by the invited group of contract hire and corporate guests who took almost 1000 drives and experience rides.


Designed to raise the profile of FCA, its history and its cars within the corporate world, the event included test drives, high-speed passenger rides, an off-road driving experience and a technology area showcasing FCA’s self-parking and city brake ingenuity.


Guests were also treated to a special preview and reveal of forthcoming FCA group models: the Fiat Fullback, Fiat Tipo, and Fiat 124 Spider. “We are a larger organisation than many people think, and one of the purposes of the drive day was to show customers the breadth of our model ranges,” says Francis Bleasdale, Fleet and Used Car Director, FCA UK.

“In terms of numbers, the attendance was very good indeed representing one of the best attended fleet events we have ever held.  I’m delighted that so many people were able to join us, and bringing their own clients to see and try our extensive vehicle range.”


Fiat will follow up the drive event with a demonstrator programme giving clients an opportunity for a more in-depth evaluation of the vehicles they have tested.