Today’s electric car market could be transformed overnight if the half a million UK motorists already suited to electric motoring switched to plug-in power, according to research from Go Ultra Low.
The joint Government and automotive industry campaign profiled the mind-set of more than 2,000 UK motorists to see how their new car requirements have changed over time. The research compared new vehicle buyer’s purchase considerations and their driving habits to those of existing electric car drivers to identify motorists who were better-suited to an electric car.
Of those surveyed, almost half drive no more than 15 miles a day, while 98 per cent said they travel less than 100 miles daily – within the range of pure electric vehicles (EVs) and easily achievable in a plug-in hybrid. The survey also revealed that buyers increasingly seek low running costs and are twice as likely to rate fuel efficiency as their main concern when purchasing a car, compared with when they bought their first car. Also, around 80 per cent of car buyers use finance options to purchase their car with a preference for monthly payments. Despite this, just 12 per cent of new car buyers consider total monthly running costs, including fuel, tax, insurance, and servicing when choosing their new car.
With electric car finance deals from as little as £150 a month, plus fuel costs from 2p per mile, lower maintenance bills and the cheapest rates of tax, electric vehicles are a good option to help manage monthly outgoings. Currently, around 1.4 per cent of new cars purchased are electric, a figure that could rocket instantly to more than 20 per cent if drivers matched their stated purchase considerations, in particular low driving costs, and driving habits with the 30+ plug-in vehicles now on the market.
Poppy Welch, Head of Go Ultra Low, said: “The plug-in car market has been boosted by unprecedented growth over the last 12 months. Our research shows that more motorists than ever are perfectly suited to electric motoring and should consider a plug-in vehicle as their next car. With low running costs, tax exemptions and free parking in many locations, it’s no longer a question of will more motorists choose electric, but when.”