The road to ‘World Car’ journey finally ended with the declaration of the Mazda MX-5 as the 2016 World Car of the Year. The winner was announced during a press conference hosted by the New York International Auto Show, Bridgestone Corporation and Autoneum.
Mazda Motor Corporation is no stranger to the World Car Awards program – now in its 12th year. The Mazda2/Mazda Demio was the 2008 World Car of the Year. While the Mazda3 (2014), Mazda6 (2013) and Mazda MX-5 have all earned “Top Three in the World” status as voted by our 70 plus international automotive journalists that make up the jury.
The MX-5 was chosen from an initial entry list of 23 vehicles from all over the world, then a short list of ten, then three finalists: the Audi A4 /Audi A4 Avant, the Mazda MX-5, and the Mercedes-Benz GLC.
“What a wonderful honour, to have the Mazda MX-5 named World Car of the Year,” said Masahiro Moro, president and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster. We say ‘Driving Matters’ in our advertising, and we prove it in our cars.”
The World Car Awards jurors observed that, “With the launch of its all-new MX-5, Mazda has thrown out the blueprint and gone back to basics – back to 1989 basics. Shorter, lower, wider and – most importantly – lighter, the new MX-5 comes with a choice of either 1.5 or 2.0-litre naturally aspirated petrol engines and the promise of unparalleled ‘Jinba ittai’ – a term meaning oneness between car and driver. And yes, it’s still one of the best driver’s cars around.”