When choosing your new car, the colour is one of the most important choices you’ll have to make. It makes a statement about you, your personality and even, according to some scientists, your state of mind.
A recent study by Manheim Auctions shows that nearly 60% of motorists do not like the colour of their car. Most cars on the road are monochromatic (silver, white, grey and black), but you can spot the occasional “wacky” colours such as orange, green and pink whilst driving down the motorway. But why do people choose these colours? Practicality? Preference? Or something else entirely?
Silver is the most popular colour car on the road, with 24.9% of road users opting for this colour, but black cars are deemed far more impressive. 31% of men claim that black is their favourite colour car, but in reality only 14% of men drive black cars. When picking out your preferred car colour, personal preference only seems to go so far; it seems practicality is more important.
Cost is a big barrier when choosing the colour of your new car. Depending what kind of finish you get on your car, the price could increase by over £3,000. So before picking out your new car, make sure that it’s available in a type of finish you like and can afford.
Types of car finish
- Solid – this is the standard type of colour on most cars. It is normally the ‘no-cost’ option. It’s easy to touch up small damages to the paintwork at home, and larger problems are easy to fix at a garage.
- Metallic – A metallic finish is similar to a solid one, but slightly more expensive and hard to match once it has been fitted. An exact match is hard to guarantee, so ask your local dealership for advice about how to get a good metallic paint finish.
- Pearlescent – This is a more expensive option, but the paint both reflects and refracts light, giving the car a unique sparkle and a deeper colour. The cheapest pearl finishes cost more than £500, most will cost between £1,000 and £2,000 depending on the car.
- Matte – The least common finish of them all, matte is generally available in grey or black and gives a smoothness to the car colour. It’s harder to apply to the vehicle, so is more expensive than other types of finish, and it may need maintaining once fitted.
What about the car colour?
The colour itself may come with its own issues: having a white car may look sleek and stylish and may well be a cheaper or ‘no-cost’ option, but it really doesn’t hide road dirt so it requires regular washes to keep that new car look. Also remember that some cars don’t suit certain colours. A sleek sports car may look fantastic in yellow, but a hatchback may not look so good.
When you’re buying a new car, the last thing on your mind is going to be selling it but it is something you should consider. Unusual colour cars are not as popular on the second hand market: black and white cars are the most successful, whereas the market for cars like the Fiat 500 Pink is likely to be restricted to female city drivers.
If you are ordering a new or unusual paint job, you must consider the delivery mileage. If the car you order is not present at the showroom, it will likely be driven there from either a shipping port or another dealer and that will rack up its mileage. For the build-up of fewer than 200 miles on the odometer, new car buyers could save up to 40% on MRRP and drive the car off the lot that day.
Finally, what does the colour of your car say about you and the impression you give to others? Studies suggest that colour, type and even cleanliness of your car may affect how you’re treated on the road. Other road users do not take kindly to dirty or loud coloured cars, and are less likely to let them out at junctions. There is also a rumour that red cars are in more accidents, but we’re pretty sure this is just a myth.
The happiest drivers are said to drive blue metallic cars, whilst beige or pastel colour car drivers are reportedly more prone to suffer from depression. There are other things that may influence your colour choice: for example, if you buy your car in the summer, you are much more likely to be influenced by the bright colours around you. You may have a favourite TV character that has the same car in a certain colour that you want to replicate, or it may just be the only colour available for your car of choice at the time.
There are lots of reasons for choosing a specific colour of car, but the most important that you feel comfortable driving and being seen in it. It’s a big decision about a big investment but if you can find the right balance between practicality and preference, you’ll have the perfect colour car for you.
For more car colour advice, suggestions on buying a car or information on any of our new cars, contact the experts at your local Perrys dealership today.