As Easter approaches, parents across the country face the challenge of keeping their little ones amused over the holiday. With an estimated 16 million cars expected on the roads over the Easter weekend, thousands of families are set to hit the ‘choc-a-block’ roads over the holidays.
Long car journeys can be tough for young families, with new research from Vauxhall Motors showing long car journeys take a third (32%) longer when travelling with children. More than three quarters (78%) of parents said they needed to stop a minimum of every two hours on a long car trip, for an average of 22 minutes each time.
Before even setting off, parents of kids under nine spend over half an hour (32 minutes) corralling the family into the car. This means that a four-hour drive will take approximately one hour and 16 minutes longer for parents of young children. To keep kids entertained, parents still make the most of classic car games, with the majority (59%) choosing eye spy as their preferred distraction, closely followed by sing-alongs (55%) and watching videos on a tablet or phone (50%). Audio books also proved popular with one in five (21%) parents using them to keep kids happy in the backseat.
To tackle boredom and help parents out while travelling, Vauxhall Motors has teamed up with Edith Bowman to create a series of narrated stories on video. Perfect for bedtime, afternoon naps or keeping little ones amused on long car journeys, the videos are all based on popular stories written by children’s author, Tracey Corderoy, and are narrated by DJ, presenter and broadcaster, Edith Bowman.
The three stories – Shifty McGifty and Slippery Sam, Shifty McGifty and Slippery Sam: The Cat Burglar and Hubble Bubble Granny Trouble – from independent publisher Nosy Crow, were chosen for their popularity, and follow the exploits of two robber dogs who turn good, and a very peculiar granny.
The videos can be downloaded as audio or video, or streamed on car journeys through Vauxhall’s in-car intelligence system, OnStar. The series has been created to showcase the new levels of connectivity available across the Vauxhall range but also aims to minimise the stress of travelling for young families.
Edith Bowman commented, “Reading or listening to stories has always been something I’ve done with my kids from a very early age, both at home or on our travels. It’s one of my favourite things to do as a parent, so being a bedtime storyteller was a dream for me. The idea is brilliant, using that time when kids are stuck in the car to entertain them, help them get some rest and give parents some peace!”
Vauxhall’s Backseat Bedtime stories are available to view through the Vauxhall Motors website: www.vauxhall.co.uk/backseatbedtime.