Looking For Love This Valentine’s Day?

Looking for love this Valentine’s Day? Find yourself making eye contact with a Nissan driver at the traffic lights? It could be the start of a beautiful relationship, according to research from one of the world’s most iconic universities.


In a study carried out by the Psychometrics Centre at Cambridge University in the UK, Nissan owners were discovered to be among the most agreeable people you could wish to meet.

Using the latest personality profiling techniques, the University discovered that Nissan drivers were also the most generous, loyal and friendly among a cross-section of European car owners.

The study revealed that Nissan owners are much more likely to think of others before themselves, and be far more interested in economic welfare and social justice.


“Personality assessment and automotive design are a perfect match,” said Dr Richard Mills, Doctor of Psychometrics at Cambridge University’s Psychometric Centre. “Our research shows that Nissan drivers are generally seen as trusting, soft-hearted, generous and sympathetic. They are considerate and friendly, and think other people are honest and decent, as opposed to competitive and self-interested.”


Psychometrics – also known as personality profiling – is just one of the many ways in which Nissan is engaging with its customers to better understand their needs. The result is an improved experience behind the wheel, online, in showrooms and in service centres across Europe.

Dr Mills added: “Psychometrics allows Nissan to shape the customer journey and build cars that owners can fall in love with, in much the same way as they do with other people. Nissan owners clearly recognise and value having close and personal relationships with loved ones, making them the perfect partner.”

Indeed, the only difficulty could be finding a Nissan owner who is single in the first place – the survey also revealed the vast majority are already settled in comfortable long-term relationships!