The MSA British Rally Championship (BRC) will return to terrestrial TV screens this year after concluding a deal with Channel 4 to cover the seven-round series.
The country’s premier rally championship, which begins in March, comes with a new promoter, new classes, a new calendar and a new vision: to provide the ultimate test of the best drivers in the latest cars on some of the most iconic stages in UK rallying.
As a result of its worldwide reputation as one of the most competitive championships in the world, drivers from Ireland, Australia, Finland, Norway, Sweden and Italy are expected to do battle with the UK’s best rally talent. They will be hoping to add their name to a prestigious roll of honour that includes some legendary names of the sport, including Vatanen, Clark, Mikkola, McRae and Burns.
Produced by Worcestershire-based Hayfisher Productions, each BRC round will enjoy a half-hour slot on Channel 4 as part of the channel’s weekend morning sports programming, with a repeat of the action later in the week.
“We are delighted to be involved with the relaunched BRC,” explained Richard Hay, of Hayfisher Productions. “We have worked previously with British and World Championship rallying and it is great to be back involved with the sport once again. Rallying in Britain is on the up and it is fantastic to have the Championship on terrestrial television for the new-look 2016 season.”
“Achieving this fantastic broadcast package is another important development for the championship,” said Ben Taylor, of championship promoter, International Motor Sports. “The BRC is looking fantastic for the new season, with a great variety of cars, drivers and nationalities, and this TV deal underlines the strength of the series. The buzz is really back now and we can’t wait to get started in March!”
The revamped series will take in seven events across the British Isles as it tours England, Northern Ireland, Wales and Scotland before culminating on the iconic lanes of the Isle of Man.