Allison Allen from Daventry, Northamptonshire has driven off in a brand new top-of-the-range Tucson as the winner of Hyundai’s #M1LLION campaign, which celebrated Hyundai selling its millionth car in the UK since 1982.
The #M1LLION competition asked people to nominate their ‘one in a million’ – a person they felt deserved to win Hyundai UK’s stylish, hi-tech compact SUV. Entries could be submitted as a text, image or video on Hyundai UK’s Facebook wall or on Twitter and Instagram using the hashtag #M1LLION. See Alison in Hyundai’s video here: https://youtu.be/DC7qzCQAzb4.
The promotion, which ran for one million seconds from 10am on 26th November last year (the equivalent of 11.6 days), was a huge success, receiving a total of 3,750 entries, while the hashtag, #M1LLION, trended across Twitter and Hyundai’s #M1LLION videos collected almost 300,000 cumulative video views across Facebook and Twitter.
Allison commented on Hyundai UK’s Facebook wall, nominating her husband Chris as her ‘one in a million’; her entry was picked at random during an unannounced ‘winning moment’, where all entries submitted at that time would be eligible to win. Allison and Chris, who are expecting their first baby later this year, were looking at buying a compact SUV to cope with their growing family, so the timing could not have been better.
Packed full of technology and with an eye-catching design, the Tucson is the perfect representation of the Hyundai brand. It is available with Autonomous Emergency Braking, Lane Keeping Assist and a Smart Parking Assist System, as well as keyless-go and TomTom navigation with LIVE traffic updates. The striking all-new Tucson is priced from £18,995.