Kia Backs Go Ultra Low Initiative

Kia Motors has added its weight to a UK initiative for ultra low emission vehicles (ULEVS).

Go Ultra Low

The Go Ultra Low campaign exists to shine a light on the benefits of using a plug-in vehicle and serves to encourage consumers and businesses to make the change to electric.

Transport Minister, Andrew Jones MP said: “The UK has one of the fastest growing ultra low emission vehicle markets in the world and I warmly welcome Kia to the Go Ultra Low campaign. It is another example of leading car and van manufacturers sharing our ambitions for this exciting and increasingly popular technology.”


Since pure electric and plug-in hybrid cars became available as a mainstream choice in 2010, the market has grown rapidly. Today, there are 30 different ultra low emission vehicles on sale offering a variety of model sizes and performance attributes.

Poppy Welch of Go Ultra Low said: “Kia is a great addition to the Go Ultra Low campaign, and its Kia Soul EV fits well alongside the adaptable and practical plug-in vehicles we represent. The addition of Kia will boost our goal to raise awareness of ultra low emission vehicles, and their cost-effective benefits.”


The addition of Kia to the Go Ultra Low campaign shows how ULEVs have become the norm for car buyers, alongside conventionally powered vehicles. The glut of plug-in models to the market has boosted uptake of ULEVs in recent years, with more than 26,000 motorists making the leap to efficient, economical and low-emission vehicles in 2015.


Electric cars can be driven for just 2p per mile, compared with 10-12p for a conventionally powered car, meaning drivers can save around £800 each year. Added to this, the variety of cars available – from city runarounds and family hatchbacks to, SUVs and sports cars – an extensive charging network and growing range of plug-in hybrids, means there is every reason for motorists to go ultra low and opt for an electric car.